PARTNER WITH INDIANA
Stock the real bite of Central Europe.
Czech Republic's #1 jerky brand. EU-sourced meat, Dead Sea salt, 23 years in market. Strong margins, fast rotation, customers ask for us by name.
PARTNERSHIPS
Sell Indiana Jerky in Your Channel
Indiana is Central Europe's most iconic jerky brand — and we're growing fast across the continent. Whether you run a supermarket, gym, e-shop, or travel retail point, partnering with Indiana means stocking a brand customers already know and love.
WHY INDIANA
Six Reasons Retailers Choose Us
Proven Demand
20+ years in market, millions of packs sold. Czech Republic's #1 jerky brand — customers ask for Indiana by name.
Premium Positioning
EU-sourced meat, Dead Sea mineral salt, zero added sugar. The premium tier of dried meat — supports strong margins.
High Rotation
Compact format, long shelf life, impulse-buy ready. Designed to sell fast at checkout, gym counters, and travel retail.
Strong Brand Recall
Iconic black-and-red packaging with the chief medallion. Eye-catching shelf presence that turns browsers into buyers.
Range Versatility
Beef, turkey, chicken, pork, tuna, biltong, vegan, salami, power bars — from 25g pouches to gift sets. Fits any channel.
Marketing Support
POS materials, shelf displays, social content, and seasonal campaigns. We help our partners sell.
Where Indiana Fits
Indiana works across formats — from grocery aisles to gym counters to travel retail. Here's where our products perform best.
Mainstream Retail
Snack aisles, checkout zones, premium meat fridges. Indiana drives basket value with high-protein, premium-tier positioning that stands out from generic snacks.
Wholesale InquiryGyms & Sport Nutrition
73% protein tuna, 53% protein chicken, zero sugar across the range. Indiana speaks the language of athletes — perfect post-workout, pre-event, or trail fuel.
Become a PartnerPetrol & Travel Retail
Long shelf life, no refrigeration, premium packaging. Built for petrol stations, motorway stops, airports, and travel formats where impulse buys drive revenue.
Wholesale InquiryOnline Stores & Marketplaces
Shippable, returnable, gift-set ready. Indiana's strong brand recognition converts well in online environments — and our gift packs drive seasonal volume.
Become a PartnerBY THE NUMBERS
Built on substance, not hype.
Years in business
Founded in Prague in 2002. Two decades perfecting one of Europe's best-loved jerky recipes.
Products in the range
Beef, poultry, pork, fish, vegan, salami, biltong, power bars, gift sets — a portfolio for every channel.
Maximum protein
Indiana Tuna Original is the protein-per-gram leader in the category. Numbers retailers love.
Ready to Stock Indiana?
We partner with retailers, gyms, e-shops, distributors, and travel retail across Europe. Drop us a line — we'll come back with wholesale pricing, logistics, and POS support tailored to your channel.
Get in Touch